— About Alter'native
Treat yourself
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Offer a unique, inclusive and well-being respectful festive experience. Because celebrating should never be about alcohol, but about sharing!

Alter'native highlights Belgian products while exploring original and modern alternatives from elsewhere. Each selection is made with transparency, demand and creativity.
Who is behind the project?
A great dreamer and deeply sociable, Geoffrey has always loved meetings, exchanges and shared festive moments. Ironically, he who drank very little a decade ago found himself organising events for a famous wine merchant. An experience that allowed him to discover, appreciate and understand the world of fine drinks... while realising how limited and often uninspiring the alcohol-free offering remained.
From this reflection was born a simple desire: to offer festive and authentic drinks, capable of bringing everyone together around the same table, without compromise. Whether one does not drink alcohol by choice, conviction, for health reasons or simply by desire, everyone deserves to fully enjoy the moment.
Through a selection of wines, creative alcohol-free drinks and local Belgian products from an ethical approach, Geoffrey aims to take his clients on a journey to the four corners of the world, while valuing craftsmanship and sharing.
Because, at the end of the day, what matters most is that everyone can enjoy themselves... and raise a glass together.